Jordan is a commercial photographer based in Lancaster, PA, central to Harrisburg, Philadelphia, Baltimore, D.C, and NYC. His holds a Bachelors degree from Millersville University in Business Marketing and Sociology, which opened the door to working alongside professional photographers, designers, writers, and sales personnel. Later, he worked as a software trainer and hardware technician at Apple, again being surrounded by highly talented and diversely creative minds. Those experiences led to a practical and technical knowledge to meet client needs from the inside out. Understanding the harmony between design fundamentals, written copy, and visual images, is tremendously beneficial in creating visual content for a specific or unknown future use, by ensuring designers have what they need to get the job done well. Having an archive of photographs with a consistent quality, message, and style, you’ll find new marketing uses for your images giving you even greater value as you grow.
In today’s marketplace, customers demand instant, high-quality information before making any decisions. Our world is exceptionally visual and connected, and there is typically more involved in any advertising campaign or web redesign than many business owners and clients anticipate. In seeking to understand the nuances of what your business does and has to say, those elements more brilliantly tell your brand’s story in every photograph. Creativity is a process and seldom are two situations exactly alike, underscoring the need for adaptability and preparation in achieving success. Since 2008, business owners and project managers regularly comment as to the unexpected degree of intentional thought and planning invested into each project than they anticipated and having seen the results, there’s no better way to go.
You can see Jordan’s photojournalism and written works here.